Techno and house may have once been underground, but now the big genre icons achieve commercial status. The latest example? Nina Kraviz partnering with Ray-Ban for a new collection.
Kraviz’ Ray-Ban collection includes two new cat-eye framed glasses. Nina said she picked the cat-eye design because Ray-Ban hadn’t released new cat-eye glasses for a long time. As part of the partnership, Ray-Ban will name all future cat-eye glasses after Kraviz with the “Nina” name.
Kraviz partnered with Ray-Ban as part of the eyeglass company’s Feel Your Beat partnership series. The Martinez Brothers were the first artists to partner with Ray-Ban for the series, a clear appeal to the underground heads. The series itself not only gives artists the chance to partner with Ray-Ban, but also be documented in new videos. Kraviz’ video with Ray-Ban is a quick look into her personal and touring; nothing we haven’t seen before, but at least it’s well produced.
Head over to Ray-Ban to check out Kraviz’ new glasses for Ray-Ban and watch their collaborative video below:
This article was first published on Your EDM. Source: Nina Kraviz Partners With Ray-Ban for New Eyeglass Collection
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House Music is the soul survivor of a murdered disco dynasty. A dynasty that brought freedom of experession through dance and fashion. A definite anti-establishment media HIT job programmed and pushed thru corporate radio. - Jason Ring
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