Instagram is playing around with the way users promote Spotify playlists, after seeing much success with sharing individual tracks via Stories. This newly introduced feature will allow select influencers to post playlist-related video content directly to their stories.
Summer Mckeen, a makeup/fashion YouTuber is the first influencer to test out the playlist feature. With 2.33 million YouTube subscribers, 2.1 million Instagram followers and 126,455 Spotify followers, she’s an ideal candidate.
In the screenshot below, Mckeen shares her “all time besties” collection. The feature also allows song snippets to be shared via video, which would be especially great for DJ/producers and labels promoting their own Spotify playlists.
Following this development, Spotify provided TechCrunch with a statement:
At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those tests end up paving the path for our broader user experience and others serve only as an important learning.
Spotify considers this just a test — for now.
Source: TechCrunch
This article was first published on Your EDM. Source: Instagram Tests Out Spotify Playlist Integration with New Stories Feature
from EDM News – Your EDM https://ift.tt/37FqBdc
SUBSCRIBE TO YOUREDM CHANNEL TODAY.
YOUR EDM provides the inside scoop on the EDM industry.
Subscribe and go DEEP inside the electronic scene.
SPONSORS
Sourced by actual house heads who have supported the EDM scene, music, culture, and vibe collectively for decades Always dedicated to showing love and support for the fellow artists, promoters, and supporters.
House Music is the soul survivor of a murdered disco dynasty. A dynasty that brought freedom of experession through dance and fashion. A definite anti-establishment media HIT job programmed and pushed thru corporate radio. - Jason Ring
ConversionConversion EmoticonEmoticon