SoundCloud has experienced some crazy ups and downs recently…
The music streaming service made major cutbacks, shut down two offices, and slashed company employees by 40%. Then, after a popularized “50 day” statistic flooded headlines, the site released a statement clarifying that they were funded through Q4 (not just until Q4).
Either way, the fate of SoundCloud was not looking promising, until Chance the Rapper swooped in to save the day, and the company reassured everyone: “Your music isn’t going anywhere. Neither are we.”
Chance the Rapper Saves SoundCloud
Just had a very fruitful call with Alex Ljung. @SoundCloud is here to stay.
— Lil Chano From 79th (@chancetherapper) July 14, 2017
*airhorn* Spread the word: your music isn’t going anywhere. Neither are we.
— SoundCloud (@SoundCloud) July 14, 2017
But, while Chance was there to save the day, Deadmau5 swooped in to point out some glaring issues and offer insight on his overall disapproval of the way things are running now.
Deadmau5 on SoundCloud Controversy
Congrats on your new boat anchor. https://t.co/7pr3mcGu8C
— dead mow cinco (@deadmau5) July 14, 2017
It may have its flaws, but there's no denying the value of it
— Josh Goodman (@JustJOSH_ingYa) July 14, 2017
We still have hope, I've got my 40 bucks on Spotify waving a cheque in someone's face for their user db. https://t.co/8B1FmsIfcq
— dead mow cinco (@deadmau5) July 14, 2017
Oh trust me. They will. That's the whole point… you think Chance would likely hold up in a bidding war against Spotify? ok. https://t.co/PsNJkGYQq2
— dead mow cinco (@deadmau5) July 14, 2017
Discovering talent on Soundcloud to me is like taking a chick on a date and she's on instagram all day. I'd rather deal with a person.
— dead mow cinco (@deadmau5) July 14, 2017
And I'll tell you what's going to happen, it's going to the highest bidder or tanking indefinitely… neither option benefits indie artists.
— dead mow cinco (@deadmau5) July 14, 2017
@deadmau5 so, if you had control of @SoundCloud . you think you would be able to do a better job of maintaining and popularising it?
— Priam Music (@priamsplaylist) July 14, 2017
First of all, I'd put money into securing the service, and stop collecting user data outside of userIDS, then I would rebrand it. https://t.co/tiX89agR3M
— dead mow cinco (@deadmau5) July 14, 2017
After that, I would integrate a Creative Commons liscense for independent labels to seek liscense from its users on a person to person basis
— dead mow cinco (@deadmau5) July 14, 2017
From there, indie artists can then continue to use the platform without being buried by "sponsored content" from whore mongering labels
— dead mow cinco (@deadmau5) July 14, 2017
Uploaded content can still be screened by most "published music" algos to prevent users from uploading someone's published works. https://t.co/c7EYEFd2cf
— dead mow cinco (@deadmau5) July 14, 2017
Well there's the rub. A free service is good and great, but data services and hosting isn't free… so you have to get creative there. https://t.co/3IzkqQvH7d
— dead mow cinco (@deadmau5) July 14, 2017
I think you could provide a SoundCloud-like environment by involving label investments, agency subscriptions…
— dead mow cinco (@deadmau5) July 14, 2017
Has no one ever thought of charging the major labels to use the site as a bespoke / staffed music resource for new acts? Okay.
— dead mow cinco (@deadmau5) July 14, 2017
Like fuckin charge Spotify to have liscense to the users catalogues on liscense to rebroadcast music. They can pay artists and site fees.
— dead mow cinco (@deadmau5) July 14, 2017
In summary, sure. I could turn the SoundCloud shitshow around with a decent team. But why fix someone else's fuckup after paying for it?
— dead mow cinco (@deadmau5) July 14, 2017
It might have been worth pointing out that sc is a Berlin based company and they manage to dodge a ton of US copyright laws… but ☕️
— dead mow cinco (@deadmau5) July 14, 2017
Feature Image by AP Photo/Victoria Will
This article was first published on Your EDM.
Source: Deadmau5 Has A Plan To Fix SoundCloud But Don’t Expect It To Ever Happen
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