In Facebook’s earning report, released Wednesday, between all of the financial information was a statistic that the platform gained over 60 million users in Q3 2017. However, not all of these are “real” accounts, according to CFO David Wehner.
As it turns out, contained in Facebook’s 2.07 billion users per month (1.4 billion daily active users) are around 207 million duplicate accounts – more users than Snapchat has in total and early two thirds of Twitter’s users.
“This quarter, we implemented a new methodology to help identify duplicate accounts,” noted Wehner in an earnings call.
The general estimate for duplicate accounts rests around 10% of worldwide month active users, compared to a previous estimate of 6%.
Perhaps most curious was that these duplicate accounts weren’t fake or bots – they were legitimate accounts owned by users who already had an account, with “real activity and engagement” on the platform.
The amount of actual “fake” accounts measures up to around 2-3% of monthly users, around 62 million.
“We continuously monitor and aggressively take down those accounts. These accounts tend to be less active and thus we believe impact DAU less than MAU,” Wehner concluded.
H/T Business Insider
This article was first published on Your EDM.
Source: Facebook Has More Duplicate Accounts Than Snapchat Has Users
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