HARD Events was founded by Gary Richards, aka Destructo, in 2007, with the very first Hard Summer Music Festival held on July 19, 2008 in Downtown Los Angeles at the Shrine Exposition Hall. Since then, the brand has grown exponentially, often switching venues, and now under complete control of Insomniac Events.
In 2012, HARD debuted a new festival for Halloween called Day Of The Dead, which featured Justice (Live), Knife Party, and Major Lazer among more on its debut lineup. The festival was moved to the Pomona Fairplex following the LA State Historic park in 2014.
After two attendees died at HARD Summer at the Fairplex in 2015, that year’s Day Of The Dead was made to be 21+ to enforce a more mature crowd. That was the last time that Day Of The Dead was held by HARD Events.
Now, teasers on HARD’s social pages paint a return of the festival, possibly by the name “Dia de los Muertos,” which, of course, translates to “Day of the Dead.”
Images of cut outs of past events, attendees, lineups and more have so far been split into 5 images, in what we can only guess is teasing the return of the Halloween festival. The teasers began yesterday with three images, and two so far today; we expect the sixth and final image to be posted soon with a full announcement to follow soon thereafter.
It must be noted that Insomniac, which now owns and operates HARD, already runs a Halloween festival in southern California, Escape: Psycho Circus. If they are bringing back HARD for Halloween, it will be interesting to see how the lineup will be affected by its own, other event. Additionally, EDM fans in California would have to choose between the two festivals, thereby possibly reducing ticket sales for each.
We’ll know more once the final image is revealed, so stay tuned.
Photo via Rukes.com
This article was first published on Your EDM. Source: HARD Begins Teasing Day Of The Dead Festival For First Time Since 2015
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