It’s fascinating to examine the real-life effects of Marshmello’s virtual concert within Fortnite. Aside from boosts in streaming and social channels, his music is also climbing the charts.
Marshmello and Bastille’s collaboration “Happier” jumped from #8 on the Billboard Hot 100 to #2 — only blocked by Ariana Grande’s song “7 Rings.” His song “Alone” also re-entered the chart at #28.
Clearly the ongoing integration of dance music with video game culture is bearing some interesting fruit; in the next year, we’re going to see a lot more activations and partnerships like this one. With brands like Fortnite, Beat Saber, Beat Fever, and more leading the charge, the musical landscape could look very different in 2020.
.@MarshmelloMusic’s virtual ‘Fortnite’ concert almost sparked his collaboration with @BastilleDan, “Happier,” to go #1 on the Hot 100 — it jumped from #8 to #2. pic.twitter.com/Lnv9DI8QgY
— Pop Crave (@PopCrave) February 11, 2019
“Happier,” in particular, has such an impact following the concert that players even gathered together to perform the song in-game. Watch:
This article was first published on Your EDM. Source: Marshmello & Bastille’s “Happier” Jumps #8 to #2 Following Fortnite Concert
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House Music is the soul survivor of a murdered disco dynasty. A dynasty that brought freedom of experession through dance and fashion. A definite anti-establishment media HIT job programmed and pushed thru corporate radio. - Jason Ring
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