Four Loko Reveals 14% ABV Hard Seltzer To Compete With White Claw
While the whole country was focused on White Claws and Trulys, Four Loko was working behind the scenes on a truly diabolical creation. The alcoholic drink brand known for 90% of blackouts in college (that’s an obvious exaggeration, but…) just teased a new hard seltzer drink with nearly triple the alcohol of other brands. For comparison, White Claw has an ABV of 5%.
Flavored hard seltzers have become the pre-game drink of choice for many in 2019 with how easy they are to drink, and how fashionable they’ve become in meme and internet culture. But if there’s any brand that has more power in internet culture than White Claw, it’s Four Loko.
White Claw currently commands a whopping 50% of the market share of hard seltzers, and it saw sales rise by 223% in just the month of July alone. While Natural Light and PBR both announced their own hard seltzers this weekend, both with higher ABV than White Claw at 6% and 8% respectively, Four Loko is the only one poised to take the crown.
See the creative marketing from Four Loko since the product’s announcement yesterday below.
Hard Seltzers ran so we could fly pic.twitter.com/g5ilBIyhl4
— Four Loko (@fourloko) August 13, 2019
Spiked seltzer:
Me: pic.twitter.com/RmxyFL6B7J— Four Loko (@fourloko) August 14, 2019
I declare this a thing https://t.co/x8C1vRxpTW
— Four Loko (@fourloko) August 14, 2019
Got Four Loko trending in the U.S.pic.twitter.com/muKbAujyMB
— Four Loko (@fourloko) August 14, 2019
and I OOP- pic.twitter.com/weunHyIMfm
— Four Loko (@fourloko) August 14, 2019
And if this ends up turning you into an alcoholic, at least there’s some help on the horizon.
This article was first published on Your EDM. Source: Four Loko Reveals 14% ABV Hard Seltzer To Compete With White Claw
from EDM News – Your EDM https://ift.tt/2yYY1UD
SUBSCRIBE TO YOUREDM CHANNEL TODAY.
YOUR EDM provides the inside scoop on the EDM industry.
Subscribe and go DEEP inside the electronic scene.
SPONSORS
Sourced by actual house heads who have supported the EDM scene, music, culture, and vibe collectively for decades Always dedicated to showing love and support for the fellow artists, promoters, and supporters.
House Music is the soul survivor of a murdered disco dynasty. A dynasty that brought freedom of experession through dance and fashion. A definite anti-establishment media HIT job programmed and pushed thru corporate radio. - Jason Ring
ConversionConversion EmoticonEmoticon