Twitter and SoundCloud actually have an interesting history together, and it just got even more interesting. Back in 2014, Twitter might have actually bought the streaming service, but that deal went south. Two years later, in 2016, Twitter still ended up investing $70 million into SoundCloud.
Now, Twitter is writing that investment off and calling it a bust.
The news came via a 2017 annual report released last Friday. Between Twitter’s investment in 2016 and the most recent round of SoundCloud fundraising that resulted in a large-scale restructuring of the company’s top executives, including the departure of founding CEO Alexander Ljung, SoundCloud’s value plummeted from $700 million to $150 million.
Twitter acknowledged in the report that “the carrying value of this investment was not expected to be recoverable within a reasonable period of time.”
SoundCloud was not mentioned by name, but all signs point to it being the culprit.
via Variety
This article was first published on Your EDM.
Source: Twitter’s $70 Million Investment In SoundCloud Turns Out To Be A Bust
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