cw: depression, suicide
The success of San Holo’s song “Light” was more than just one streaming services, it permeated his whole brand and career. The concept of “light” — brightness, innocence, however you want to characterize it — became a part of his identity, whether he liked it or not. And so the new music video for “always on my mind” comes as a massive shock.
The music video follows along with a man unable to cope with the death of his wife, who herself was suffering from a deep depression. The imagery and flashbacks to home movie-style memories are powerful, and entirely antithetical to what we all thought of as San’s brand.
If his goal with this music video was to show a deeper side to himself, he succeeded with scornful darkness. Going into this thinking it’s any other San Holo music video would be a mistake; but missing out on this piece of true art entirely would be the bigger mistake indeed.
Watch “always on my mind” from San Holo below.
This article was first published on Your EDM. Source: San Holo Releases Dark Music Video For Album Track “always on my mind”
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House Music is the soul survivor of a murdered disco dynasty. A dynasty that brought freedom of experession through dance and fashion. A definite anti-establishment media HIT job programmed and pushed thru corporate radio. - Jason Ring
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