Marshmello has achieved a lot of “firsts” in his career and just announced his newest milestone. The masked artist has just become the first-ever to co-create a beverage with Coca-Cola, Marshmello’s Limited Edition Coca-Cola.
“It was great to collaborate with Coca-Cola on this limited-edition drop,” said Marshmello. “We created a vibey blend of my favorite flavors in this all-new mix. I think it tastes amazing and I hope fans love it too.”
One might think Marshmello’s collaboration would be marshmallow-flavored, but you’d be mistaken. It’s actually strawberry and watermelon, apparently two of mello’s favorite flavors, with a bit of a Coke edge.
Marshmello’s Coca-Cola Creations flavor will debut in an immersive takeover on the artist’s Twitch channel on July 9, ahead of the flavor’s IRL drop, where fans can participate in a “unique adventure” and gain exclusive access to metamerch designed by Zepeto.
Then, beginning July 25, fans can scan the QR code on the can to be transported to the Coca-Cola Creations online hub via www.coca-cola.com/creations, where AI technology will transform their emotions while listening to Marshmello’s latest track into a personalized piece of digital art. The experience was designed and produced by GUT.
The flavor drops in the U.S. on July 11, followed by select countries globally.
The secret is out
#CocaColaXMarshmello pic.twitter.com/jTauMvRoy5
— Coca-Cola (@CocaCola) June 29, 2022
This article was first published on Your EDM. Source: Marshmello Releases New Collab… with Coca-Cola
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